Sony, Panasonic, JVC–these were the Japanese consumer electronics giants that made inroads into America in the 1970s and ’80s, gaining household brand recognition.
A lesser-known brand was Sanyo, who like the others made everything–answering machines, portable cassette players, camcorders, VCRs–and probably hoped that you confused their name with “Sony.” Here’s a Sanyo TV spot from 1986:
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What I wouldn’t give to see the pitch meeting or the “script” for this coke-fueled piece of 1980s marketing! And the song sounds like something you play, on repeat, to break a prisoner’s spirit.