20 Woman-led Industrial Design & Innovation Firms

Gender disparity is a real issue in the industrial design industry. Women account for 85% of consumer purchases but the designers of these products are rarely women. Recent reports show that industrial design is skewed toward men, with a whopping 81-95%** male designers in the industry. That is not to say that men can’t design products for women, but there is real authenticity and fresh approaches in design when women bring their lived experiences to the products they use.

If you are looking to bring diverse perspectives to your products, we’ve rounded up 20 woman-led industrial design and innovation firms.

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Aruliden was co-founded by Rinat Aruh, and she is currently the CEO. Aruliden is an agency that focuses on product design, branding, and creative strategy. Aruliden is headquartered in New York and has offices in San Francisco and Amsterdam.

Website: https://aruliden.com/

Insta: @aruliden, @rinataruh

Google Meet for Google by Aruliden


Morrama is a London-based industrial design and innovation consultancy founded by Jo Barnard. Morrama primarily works with startups, and focuses on storytelling and weaving a narrative through every touchpoint of the design.

Website: https://www.morrama.com/

Insta: @morramadesign, @barnard_jo

Wild sustainable deodorant, for Wild by Morrama

S.E.E.D. at Adidas

Cheresse Thornhill is the design director at S.E.E.D., the School for Experiential Education in design, a two year design program for women from diverse backgrounds creating access into the Adidas brand and sportswear industry. S.E.E.D. uses an apprenticeship model – students are paid to learn – and operates as a studio, students work on projects that go into production.

Website: https://www.adidas.com/us/blog/467433

Insta: @adidas_s.e.e.d, @cheressethornhill

S.E.E.D. at Adidas

Kinnier DuFort

Merle Hall is the CEO of Kinnier DuFort, a UK-based firm offering design, innovation, research, and human factors, for consumer, industrial, and medical products. XXEquals is an internal team of innovators, designers, engineers, and makers focused on delivering products and experiences tuned to women’s needs, and closing the gap between perception and reality when designing for women.

Website: https://kinneirdufort.com/, www.xxequals.com

Insta: @kinnierdufort, @xxequals

Raspberry Pi keyboard and mouse, for Raspberry Pi by Kinnier Dufort


Jeanette Numbers is the co-founder of Loft, a product development studio that is “passionate about bringing life to life-changing ideas.” Their client projects span a variety of areas including consumer, med tech, iOT, and mobility. Loft has offices in Providence, RI and San Francisco, CA.

Website: https://www.loftllc.com/

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Insta: @loftdesigns, @loft_jeanette

The Embr Wave 2 thermal regulating wearable for Embr by Loft

Nonfiction Creative

Alyssa Coletti founded NonFiction Creative to focus on concept, form, and craft in product design. Nonfiction Creative designs furniture for home and corporate environments.

Website: https://alyssacoletti.com/projects

Insta: @nonfiction.creative

The Genesee chair for Gunlocke, designed by Alyssa Coletti

FAAS Design Collab

Angela Medlin is the founder and director of FAAS (pronounced ‘faze’, stands for Functional Apparel & Accessories Studio) Design Collab, located in Portland. FAAS is a “learn by doing” design education program that seeks to close the gap between under-represented creatives and the footwear/apparel industry. FAAS partners directly with global apparel and footwear brands to help students make connections for industry jobs or future entrepreneurial endeavors.

Website: https://www.faasdesigncollab.com/

Insta: @faasdesigncollab

FAAS Design Collab is based in Portland, OR

Figure 8 Thinking

Natalie Nixon, PhD is the founder of Figure 8 Thinking, which advises leaders on transformation. Figure 8 Thinking offers foresight studios for executive leadership, strategic advising, coaching, and an online course in creative thinking. Natalie Nixon is also a keynote speaker and author of “The Creativity Leap.”

Website: https://www.figure8thinking.com/

Natalie Nixon, founder of Figure 8 Thinking


Level is a San Francisco based design studio founded by Nichole Rouillac. Level designs hardware for a range of clients – from startups to tech giants. Level believes since the products they create touch millions of lives, women must have a bigger impact on shaping them.

Website: https://leveldesignsf.com/

Insta: @leveldesignsf

The Tempo weight training platform, for Tempo by Level


Maaike Evers is the co-founder of Mike&Maaike, an industrial design studio in San Francisco. The studio works independently and with clients to innovate in the areas of product, technology, furniture, environments, and transportation.

Website: https://www.mikeandmaaike.com/

Insta: @mikeandmaaike

The Windowseat Lounge Chair by Mike&Maaike

Liz Daily

Liz Daily is based in Chicago with a focus on technical soft goods and prototyping. She combines traditional industrial design methods with a knowledge of soft goods construction techniques and fabric technology.

Website: http://lizdaily.com/

Liz Daily designs


Jessica Nebel is managing partner at Neongrey, a design innovation studio based in Germany. Neongrey’s services industrial design, ui/ux design, design strategy, and design for spaces.

Website: https://www.neongrey.io/

Insta: @neongreydesign, @jessicanebel_design

The Tricuro phone attachment for spine measurement, by Neongrey for Kentago

Creative Reaction Lab

Antionette Carroll is the founder, president, and CEO of Creative Reaction Lab, which is building a movement of a new generation of civic leaders: redesigners for justice. Creative Reaction Lab’s mission is to educate, train, and challenge Black and Latinx youth (and allies) to become leaders in designing healthy and racially equitable communities. Creative Reaction lab’s approach to design is to use a framework they created called Equity-Centered Design (ECCD).

Website: https://www.creativereactionlab.com/

Insta: @crxlab

The Equity-Centered Community Design Field Guide by Creative Reaction Lab

Birsel + Seck

Ayse Birsel is the co-founder and creative director of the design and innovation studio Birsel + Seck. Birsel + Seck’s core team possesses a diverse range of design and business skills, and focuses on human centered design and innovation to solve complex problems for global brands.

Website: http://birselplusseck.com/

Insta: @birselplusseck, @aysebirselseck, @designthelifeyoulove

The Overlay room divider for Herman Miller by Birsel + Seck


Stephanie Howard founded HOW AND WHY, located in Boston, MA. HOW AND WHY offers innovation strategy and creative direction to leading mission-drive brands.

Website: http://www.howandwhy.biz/

Insta: @stephanie_howandwhy

Design for Timberland by HOW AND WHY


Phnam Bagley is the co-founder of Nonfiction, a creative studio in San Francisco specializing in industrial design, branding, user experience design, space architecture, engineering, and strategy. Nonfiction works with clients from startups to Fortune 500 companies to “turn science fiction into reality for a better future.”

Website: https://www.nonfiction.design/

Insta: @nonfiction.design

Human Headphones for Human by Nonfiction Design


Kelly Custer is the design director of Knack, a design studio focused on front-end innovation. Knack helps innovation managers at hardware brands uncover innovative product ideas, and has leveraged remote collaboration among designers since its inception.

Website: https://www.knackdesignstudio.com/

Insta: @knackdesignstudio

Rol Autonomous Scooter by Knack Design

Spitfire Industry

Isis Shiffer is the founder of Spitfire Industry in Brooklyn, NY. Spitfire Industry provides industrial design, packaging, web design, and branding services.

Website: https://www.spitfireindustry.com/

Insta: @spitfire_industry

Light therapy lamps for Circadian Optics by Spitfire Industry

Studio Gorm

Wonhee Arndt is the co-founder of Studio Gorm in Eugene, Oregon. Studio Gorm designs products, furniture, lighting, interiors, and exhibitions. Their designs are informed by speculative academic research and the designers’ backgrounds in craft.

Website: studiogorm.com

Insta: @wonheestudiogorm

Maru Bench for Memo by Studio Gorm


Betsy Goodrich is the co-founder of Manta and is currently the VP of Design and Human Factors and Usability Leader. Manta is based in Cambridge, MA and their services include human centered design, technology innovation, and product development.

Website: https://mantadesign.com/

Hologic Fluent, a surgical fluid management system, for Hologic by Manta


Know any women-led firms that should be featured on a list like this? Mention them in the comments below and stay tuned for a Part 2 on women-led design firms to follow!

Source: core77

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