Greenpeace is spreading environmental awareness with its new campaign called ‘Bring Back The Balance’ showing Earth meeting its fate in different ways. Each hand-drawn illustration shows our beloved Earth after humans neglected it in different ways. The posters show environmental destruction like oil spills, nuclear testing, urbanization, whaling, overfishing and war. There were three posters designed, one for each sphere of environment – land, water, and air.
The campaign designed by McCann World Group is a bit grim, but Greenpeace wanted to bring home the reality of our actions and neglect. Aside from the powerful message, the artwork is stunning showing amazing detail in each piece. Below you can see close-ups, the work in progress, and the incredible details of each destroyed Earth.