Making a good ad is hard work. You need to craft an attention-grabbing message that instantly transforms an uninterested person (who might even be unaware of your company) into a willing buyer, willing to spend their hard-earned money on your product. Plus, you have a budget, a timeline, and a results-hungry board of directors breathing down your neck with unrelentingly high expectations.
No wonder so many of them miss the mark. However, some are so exceptionally bad, that you can’t help but wonder if the people behind them knew what they were doing or were clowning on purpose. And you can find them on the Facebook group ‘Useless, Unsuccessful, and/or Unpopular Real Ads‘ and the page ‘Advertisements that look like sh*tposts.’ While these two are separate online projects, their content complements each other so well, we decided to feature them both in the same publication. Continue scrolling and check everything out yourself.
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Image credits: Advertisements that look like shitposts
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Image credits: Advertisements that look like shitposts
According to Michelle Greenwald, the CEO of Catalyzing Innovation, a global, cross-sector innovation hub, for advertising to be “effective,” it must be:
- Memorable;
- Resonate with consumers by ringing true and delivering a personally meaningful message, even if the brand has a huge target audience like Nike’s;
- Communicate how the product or service fits into consumers’ lives or work to make them better, more productive, happier, and more fulfilled;
- Stand for values above and beyond the product or service itself;
- Be inextricably linked to the brand, so the ad won’t be attributed to a competitor.
But most of the ads we see on ‘Useless, Unsuccessful, and/or Unpopular Real Ads’ and ‘Advertisements that look like sh*tposts’ fulfill just the first requirement.
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Image credits: Advertisements that look like shitposts
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Image credits: Advertisements that look like shitposts
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Image credits: Advertisements that look like shitposts
Greenwald thinks that great ad campaigns are often founded on deep psychological insights. The messages, delivered in novel and thought-provoking ways, increase the odds they’ll be shared virally by brand fans, who further add credibility and awareness.
Furthermore, great campaigns help brands avoid being commoditized and compete only on price. They increase loyalty and good will, and can encourage purchases across more items within the brand umbrella too.
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Image credits: Advertisements that look like shitposts
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Image credits: McDonaldsPK
Listen beautiful relax classics on our Youtube channel.
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Image credits: Justin Steffen
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Source: boredpanda.com