Last month the International Airlines Group, parent company to British Airways, announced the launch of a new, low-cost, long-haul airline called Level. The identity by Brand Union uses what the agency called a “minimalist” approach, using geometric forms, sans serif type and a two-colour palette, applied across everything from the marketing material to the plane exteriors and livery. Here, executive creative director at Brand Union Paul Cardwell chats exclusively to It’s Nice That about the project and how it came to fruition.
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Source: itsnicethat