Helmut Lang is known its unconventional, offbeat advertising campaigns. In 1997, the innovative designer moved his fashion label from Paris to New York and was the first to launch a campaign atop of the city’s iconic yellow taxis. Dozens of brands have, since then, followed in its steps. Two decades later, Helmut Lang pays homage to the iconic ads by celebrating taxi drivers worldwide in its latest campaign.
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Source: itsnicethat