This weekend, Camelot is launching a major new brand promise for The Natural Lottery. With the new strapline “Amazing Starts Here”, adam&eveDDB create a new campaign that highlights how, no matter how big or small the win, the prizes make “amazing” things happen for people. Featuring a tear-jerking 2 minute film that will debut this weekend during The X Factor, this ad is certain to pull on a few family’s heartstrings.
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Source: itsnicethat