For the D&AD (Design and Art Direction) festival, recently held in London, Shutterstock commissioned muralist and pattern designer INSA (previously) to create an interactive artwork. When viewed through the graffiti artist’s “GIF-iti” app, the multi-part mural, titled “File Under:Unresolved” springs to life in a looping animation. Multiple working image windows are filled with visual content from Shutterstock’s media library, ranging from cheerful Lisa Frank-esque rainbow hearts to a stock gif of a businessman smashing his laptop. Nestled among the working image windows are three file folders, constantly hovered over by an arrow cursor.
In a statement INSA wrote, “I hope that the work might make creatives consider how they feel about themselves, their work, the endless deadlines and their use of time in life.” This augmented mural is far from INSA’s first: the U.K.-based artist shares his animated artwork on Instagram and Tumblr. (via Fast Company)
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