We all know the Acme Corporation. They were the ones who supplied Wile E. Coyote with all the gadgets and supplies he needed to catch the Road Runner. They didn’t work all that well, but he could get them delivered out in the desert. Since those days, the name Acme has been used as a generic business name when you don’t want to use a specific name. But wait, those Warner Brothers cartoons weren’t the first to use Acme as a generic business name- they are just the most durable and universal media we have from 70+ years ago. Using Acme as a business name was already a Hollywood thing.
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Even so, the name didn’t spring up in Hollywood. It was a common real business name during the early 20th century, selected for a mundane but genius reason. While a few businesses that use the name Acme are still around, startups rarely select it because of its association with Wile E. Coyote and his many failures in using their products.
Source: neatorama