Shiyang He’s ad campaign, for the Chinese company Yili Milk, reminds public-transportation travelers to offer their seat to pregnant women. Appropriately titled “Stand Up For The Pregnant”, the Ad compares the baby-swollen abdomen of a standing pregnant lady to the stomach-contents of the individual sitting in front of her.
The caption attached to these charming images reads, “Give up your seat to someone carrying something more important.” It’s meant to remind most people that even if we/they feel tired, the lady going through her day with the extra weight of a little human.
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Source: designfaves.com