Ten years after Irish animator and director Johnny Kelly (previously) brought us a charming stop-motion ad for Chipotle about a farmer’s return to organic methods, he’s back with an emotional sequel that revisits the now-aging protagonist. The new short film, titled “A Future Begins,” follows the same mustached rancher as he struggles to maintain his pesticide-free fields and natural techniques amidst weather catastrophes and other struggles. When his son returns from college and a busy life in the city, the reunited family implements a range of sustainable technologies like solar panels, greenhouses, polyculture, and companion planting that make the farm thrive.
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Kelly and the team behind the new ad documented their meticulous process in an immersive making-of video, which dives into pre-production digital mockups, techniques for hand-sculpting innumerable trees and the bucolic landscape, and updates to the puppets themselves, which feature magnetic waists that allow them to pivot in various stances. Similar to its award-winning predecessor, “A Future Begins” is paired with a Coldplay cover, with this iteration featuring “Fix You” by Kasey Musgraves.
Find more of Kellly’s animated projects and collaborations on Vimeo.
Source: thisiscolossal.com