SHFT is the handle of a South Korean product designer who produces objects in sheet metal. Their m.o. is to post shots of prototypes on Instagram to gauge feedback, then batch-produce the things people like.
One such object is this stainless steel Fold B clipboard for sketching, which uses two magnets to hold A4 paper. With the profile of an Imperial Star Destroyer, it features a rather prominent built-in light:
Listen beautiful relax classics on our Youtube channel.
Reviews were positive, and requests came in to make a larger A3 size. Restaurants and cafes use them now as menu holders.
Differences in cultural tastes aside, I’d not have guessed there would be demand for such an extreme version of a clipboard. Just a reminder of how much Instagram has changed the game for independent product designers.
The Fold B clipboard runs 60,000 won (USD $43), with the A3 size going for double that.
Source: core77