The world’s premier Certified B Corporation rug brand, Armadillo, celebrates the completion of their Los Angeles, California flagship and head office that has opened in the heart of the La Cienega Design Quarter. This is the brand’s sixth showroom, conceptualized by co-founders Jodie Fried and Sally Pottharst in collaboration with Studio GOSS, showcasing a subtle shift towards a more feminine aesthetic in alignment with its women-led ethos.
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Upon entering through the recessed doorway, visitors are greeted by a spacious 3,770-square-foot warehouse tasked to display the brand’s extensive rug collection effectively. The showroom’s design is marked by sophistication and simplicity as curved walls and a 15-foot-high barrel-vaulted ceiling create an inviting, unpretentious space with a sense of luxury. Jodie Fried played a pivotal role in the layout and fine details, ensuring that the curvature of the interior complements the angular nature of the rugs on display.
Drawing inspiration from the understated elegance of high-end fashion ateliers in Paris and Tokyo, the Los Angeles flagship remains faithful to Armadillo’s signature use of materials such as concrete, oak, brass, and blackened steel – applied in some very unique ways. As a Certified B Corp, Armadillo’s commitment to sustainability is evident, with the showroom and three of its other locations powered entirely by renewable energy. They continue to practice what their textiles preach.
To learn more about their rugs and the missions, visit armadillo-co.com.
Photography by Sharyn Cairns.
Source: design-milk