We’ve always naturally seen flowers in their full bloom and color, not borrowing any of their innate beautiful aspects from another source. Just the thought of flowers clothed in a different color than what they are intended to have sounds alien and abnormal. Good thing there’s Maggie West to change our minds.
Flowers may be a universal topic, but in FLORA, West introduces us to a parallel world where hues of flowers are neon-like and futuristic. It is a photographic series that uses different vivid colors that are mixed and combined together to project on the flowers. They are then set on a dark background to highlight and put more emphasis on the unnatural colors. West used different kinds of colors, sometimes purposely choosing dying ones in order to capture a certain elegance. The results are dreamy, almost too psychedelic.
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West credits Mapplethorpe in giving her inspiration for her work. If you didn’t catch FLORA at The Standard hotel in Hollywood, you can see more of West’s works on her website and Instagram.
Source: designfaves.com