We’ve always naturally seen flowers in their full bloom and color, not borrowing any of their innate beautiful aspects from another source. Just the thought of flowers clothed in a different color than what they are intended to have sounds alien and abnormal. Good thing there’s Maggie West to change our minds.
Flowers may be a universal topic, but in FLORA, West introduces us to a parallel world where hues of flowers are neon-like and futuristic. It is a photographic series that uses different vivid colors that are mixed and combined together to project on the flowers. They are then set on a dark background to highlight and put more emphasis on the unnatural colors. West used different kinds of colors, sometimes purposely choosing dying ones in order to capture a certain elegance. The results are dreamy, almost too psychedelic.