Remember the “Transferring the Design Language of Classic Game Consoles to Cars” exercise? Now it appears the same organization—a UK-based retailer of Ford vehicles—has commissioned another design mash-up, this one following the recent trend of pickup trucks gaining luxury amenities.
Though the exercise is called “Luxury cars re-imagined as Pick up trucks,” we feel that the word “luxury” is a bit inconsistently applied here; what they’ve done is take expensive cars, some of them luxury and some of them performance vehicles, and re-imagined them as trucks. Some look interesting and some look absurd, and on the whole it’s fun to see what they’ve come up with.
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Pickup trucks, traditionally functional with little consideration for frills and comfort, stand ready for a luxury upgrade. As they evolve from utility to comfort, it’s only a matter of time before luxury car brands jump onboard with pickup models. We couldn’t help but wonder what that would look like.
Sporty, flashy and fast. In other words, everything a sports car should be. The classic Lotus Elise appeared in 1996 and revolutionised small sports car design. So how could this classic design be improved? Cargo space. Make sure you tie down that cargo if you want it there when you arrive at your destination.
Rolls-Royce Cullinan SUV
Spied while tested against extreme weather conditions on snowy Swedish roads recently, this new luxury looks like it’s going to take the car world by storm when it’s unveiled in 2018. But what if it had a double life as a pickup, perfect to transport you and your equipment, to that remote campsite or ski resort.
Jaguar really nailed it with their first SUV. Luxurious, powerful and great looking, this pricey and punchy performer was a family-friendly hit. But what if it was redesigned as a pickup truck? This vehicle would be perfect as a pickup, transporting the family or towing a boat, and it would certainly look the part too.
Lamborghini Urus SUV
Lamborghini’s first SUV looks set to retain many of the sharp-design hallmarks of their supercars. Described by the company as “a super sports car inside an SUV” this highly-anticipated vehicle is due out in 2018. Maybe one day designers will re-design this super SUV as a functional yet classy pickup.
Nothing says luxury like a Bentley, and the Mulsanne is no exception. Bentley’s flagship vehicle exudes elegance and luxury, and is not wanting for performance. First introduced in 2010, what better way to give this classic a new lease of life, than making it over into a pickup.
Agile, sporty and technologically advanced, the Lexus LF-LC was conceived around the idea of fluid precision and avant-garde beauty. Its luxurious flowing curves and superior technology make it the perfect vehicle to resculpt as a pickup truck.
Ford Fiesta RS
The 2017 Ford Fiesta RS is still in development, but word on the street is that this much-hyped car is finally landing in 2019. While we may not know if this sporty, rally-style Fiesta will ever see the light of day, it would look great as a pickup truck.
As for the unexamined brands:
Mitsubishi, Nissan, Ford, Volkswagen and Fiat have all launched their own pickup trucks in recent years, so don’t be surprised if you see the luxury brands following suit with their own high end pickup trucks.
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