The creative team of Unspoken Agreement developed the brand identity for swimwear manufacturer Bali Swim.
Bali Swim is one of Indonesia’s leading swimwear manufacturers. Unspoken Agreement, a New York City-based creative agency has been approached to work on a new visual identity for the brand. A team of skilled graphic designers, including Saxon Campbell, Robin Kannard, and Morgan Light, came up with a wordmark that feels clean and unique. By modifying the bottoms of each letter, they imitated the breaking waves. The color palette comprises energetic and vibrant tones to portray the positive spirit of the brand. Maison Neue has been chosen as the headline typeface in order to establish a clear contrast between the headlines and logo design. A dot pattern resembles both the manufacturing processes and connections with the customers.
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