The Pantone color matching system has long been a tool for designers of all ilks. The coded color palette explores the rainbow of possibilities, and the company even sets trends with its annual choice for color of the year.
An advertising concept by Y&R Shanghai shows us the importance of color in image branding and recognition. Using minimalist design, the series depicts a square field of color with just a few extra notations. Even when limited information is presented, the pictured characters are easily recognized as Kermit the Frog, Garfield and Cookie Monster.