BBC Janala (“Window”) uses the mobile phone as a powerful low-cost learning device by offering hundreds of audio and SMS English lessons to mobile users in Bangladesh for less than 1.5 cents per minute.
Demand for English is very strong in Bangladesh where such skills are essential for jobs and
economic growth. Research recently revealed that 84% of the population want to
learn English and 99% want their children to learn. Most people, however, find learning too difficult and too expensive.
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BBC Janala therefore provides high-quality English learning tools on mobile, and also on television and the internet, to millions of people, many of whom live on less than $2 a day.
To make the lessons affordable, the BBC has teamed up with all six of Bangladesh’s mobile operators who agreed to cut tariffs for the service by up to 75%. In the first 12 weeks alone, more than 1 million lessons were accessed via mobile phones.
