Since it turns out that recycling toothpaste tubes isn’t always an easy process, here’s a good idea: Deliver toothpaste that doesn’t need to be squeezed out of a tube in the first place. That’s what an L.A.-based startup called The Kind Lab has done, creating their Bite Toothpaste Bits.
While Bites are “made with organic plant-based ingredients clinically proven to clean and protect teeth”–there’s a complete list of those ingredients on their FAQ page–one conspicuously absent ingredient is fluoride. That’s either good or bad, depending on whether you’re into conspiracy theories or not.
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Since the video above has gone viral, the company has been overwhelmed with orders and there’s currently a two-week backlog. If you’d like to sign up (it’s a subscription model, ugh) you can do so here.