Since it turns out that recycling toothpaste tubes isn’t always an easy process, here’s a good idea: Deliver toothpaste that doesn’t need to be squeezed out of a tube in the first place. That’s what an L.A.-based startup called The Kind Lab has done, creating their Bite Toothpaste Bits.
While Bites are “made with organic plant-based ingredients clinically proven to clean and protect teeth”–there’s a complete list of those ingredients on their FAQ page–one conspicuously absent ingredient is fluoride. That’s either good or bad, depending on whether you’re into conspiracy theories or not.
Since the video above has gone viral, the company has been overwhelmed with orders and there’s currently a two-week backlog. If you’d like to sign up (it’s a subscription model, ugh) you can do so here.