“The beauty of real food is that it gets ugly,” reads new ad copy for Burger King, who is now “rolling out a WHOPPER that is free from artificial preservatives.”
To prove it, I guess, they’ve released what you see below with the tagline “Isn’t it beautiful?”
Listen beautiful relax classics on our Youtube channel.
The video was shot with an actual “stock” burger in Stockholm, Sweden (BK has already gone preservative-free in Scandinavia and Europe), and the campaign is meant to highlight that the U.S. is getting the preservative-free treatment next.
Still, I feel a bit sick.
Source: core77