Blurred lines: why collaboration between creatives and consumers is more exciting than ever

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Picture the scene. The year is 1988, and you’re a photographer, or illustrator, or writer, with brilliant ideas. You know exactly what it is you have to offer the world — a touching portrait of vegetable growing competitions in Todmorden, say, or the Great North Norfolk Novel, perhaps — but you’re not sure how best to get it out there. Letters to publishers go unsent, and the idea of picking up the phone to Martin Parr’s office and seeing if he’d be interested in flicking through a set of negatives over a cup of tea is understandably daunting. You don’t write the novel, and the photos remain forever sheathed in PVC and stuffed in a chest of drawers.

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Source: itsnicethat

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