Branding and Packaging by Graphic Design Studio Futura for Buddy Buddy

Have a look at this unique branding and packaging case study realized by graphic design studio Futura for nut butter brand Buddy Buddy.

The creative team of graphic design studio Futura just finished this unique branding and packaging project for Buddy Buddy, a nut butter brand located in Belgium. Futura’s designers came up with an identity concept that offers a young, very playful visual experience. Read more below the following image.

“The concept is a nod to the best company you can have, being with yourself; which is represented through the repetition and reflections in the icon and logo. The illustrations show the idea of “Me Time” through the different moments of sharing and enjoying special moments with Buddy Buddy products, all with a sense of humor and youthful vibe style.”

Futura’s graphic designers decided to choose a modern and friendly color scheme by using neutral tones in contrast with pops of color. This combination is complemented with ocher tones and golden finishes to give the graphic design concept also a premium touch. The typography is based on a grotesque typeface to make the brand feel even more premium and modern while balancing the playful and youthful side of the brand with lowercase letters. Below you can see more of the project. In addition, we recommend you to visit the website of the graphic design studio Future to find more of their creative work.

All images © by studio Futura. Do not hesitate to browse through our Graphic Design, Packaging, and Branding categories to find other inspiring projects realized by designers and studios from all over the world.

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Source: weandthecolor.com