Branding by Anagrama Studio for Lanka

Branding and graphic design by Anagrama Studio for Lanka, a real-estate residential development.

Here comes a new branding project realized by the creative team of Anagrama Studio for Lanka, a real-estate residential development situated near the Huasteca Canyon. The company’s philosophy is based on the vision of developing a balance between urban and natural landscapes.

Anagrama Studio was commissioned to create a brand identity reflecting this
philosophy by visualizing the main amenities of a place with green spaces and gathering areas. They took inspiration from the vegetation found within the Huasteca, an ecological park located in Santa Catarina, Nuevo León. Yucca, a plant characterizing the region, has been chosen to positioning the brand as a strong link with nature. The splatters, which can be seen in certain parts of the identity, represent the dry and semi-desert vegetation in an abstract way. Just see it for yourself or check out Anagrama’s website for more.

All images © by Anagrama Studio. For more creative inspiration, please have a look at our Graphic Design and Branding categories. WE AND THE COLOR is the online magazine for creative professionals from around the globe.

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Source: weandthecolor.com