Graphic design studio Fagerström has created a modern brand identity for Fam, a new company from Kuwait that offers premium creative donuts.
Fam is a new Kuwait-based brand offering top-notch creative donuts to bring a whole new donut concept to GCC countries based on new flavors, top-quality ingredients, and unique product design. The name “Fam” is an abbreviation of the word “family”. As a brand name, it is not only used to describe biological relatives. It describes all the people with whom a person has a close and loving relationship.
Graphic design studio Fagerström was hired to develop a suitable brand strategy including visual identity and packaging design that conveys the consumer’s passion and commitment that the company puts into their product through a positive and energetic attitude that values the principles of minimalism and simplicity.
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Below you can find a few images of the project. For more, please visit Fagerström’s website.
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