Folkoperan in Stockholm, Sweden, had a great promotional idea to appeal to children, and bring them into the opera house to enjoy the musical version of Coraline. They gave out bunches of broccoli to families with an invitation to choose “broccoli or opera.” Understandably, most children chose to see the opera. And they loved it! No worries, though, children often change their minds about broccoli when they grow up. -via Nag on the Lake
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Source: neatorama