Bugatti has unveiled their Royale, which is not a car, but a set of home speakers. The luxury automotive brand has partnered with Tidal Audio, a German manufacturer of high-end sound systems, but even established automotive magazines have confused them with Tidal, the Norwegian streaming service.
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“As for the design,” Bugatti writes, “there are two main themes: Monocoque and Duotone. One can select between piano finishes or avant-garde color and material combinations. Each ‘Royale’ loudspeaker pair can be customized with carbon fiber, fabrics, leather, polished stainless steel, dark aluminum or precious metal surfaces.”
While the company also says that “Just as the engine of a Bugatti hyper sports car releases power and emotions, this unrivaled sound impresses with its finest definition and incredible power,” perhaps a more telling trait that makes these speakers Bugatti products is their studied exclusivity: The company is only making 30 pairs.
“They’re kind of pricey, so we’ve got the second one on layaway”