Sophisticated graphic design and brand development by Luis Pantaleōn and his team for CAFETO Roasting Lab.
Luis Pantaleōn is a Mexican graphic designer specializing in a variety of branding projects. Back in 2017, he was hired to work on the brand identity for CAFETO Roasting Lab, a coffee shop focusing on young people that enjoy high-quality coffee. Despite being a professional “coffee lab”, the graphic design concept offers an elegant yet welcoming look. People can enjoy new coffee tastes in a relaxing atmosphere while taking a journey to the world of coffee through training, talks, and various cupping events held by the owner and her friends. The coffee shop is also a showroom for the company. They display beans, roasting machines, and more. This way, customers can both enjoy the coffee at the shop and getting to know the process of making a good coffee or buy the beans to make their own coffee.
Together with his creative team, Luis Pantaleōn delivered a new brand story that works quite well in a variety of media. Just see it for yourself. For more of Luis Pantaleōn’s graphic design and branding projects, please visit his portfolio.
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