We’ve all seen those gruesome pet adoption ads that play sad classical music over an even sadder montage of wet and malnourished puppies. Maybe it’s time for a new approach? Last week a Mumbai-based animal welfare NGO called World For All Animal Care and Adoptions released a creative new visual campaign where carefully posed humans create interesting silhouettes in the shape of a dog, a bunny, and a cat. Photographer Amol Jadhav and art director Pranav Bhide from the advertising firm, McCann Worldwide Mumbai, made the clever optical illusions with light and empty space, suggesting that no matter what your family comprises, there’s always room for a pet.
For more work by photographer Amol Jadhav, head over to his website. And be sure to check out art director Pranav Bhide’s Behance page.
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Related:
Is It A Rabbit Or A Duck? Here’s Why Optical Illusions Trick Us
Artists Painted Themselves into an Optical Illusion | Insta of the Week
These Charming Optical Illusions Pop Off the Page | Monday Insta Illustrator
Source: vice.com