CASETiFY, the global tech accessory brand loved by Gen Z, millennials, and Hollywood celebrities, has announced today its cooperation with M+, Asia’s first global museum of contemporary visual culture in the West Kowloon Cultural District of Hong Kong, to create tech accessories themed after one of its most expected exhibitions to date Yayoi Kusama: 1945 to Now, opening on November 12.
CASETiFY joins hands with M+ to create a series of exclusive phone cases for the largest retrospective exhibition of Kusama in Asia outside Japan, allowing fans, art enthusiasts and museum goers to own tech accessories inspired by Kusama’s artworks.
The phone cases are exclusively available at the exhibition shop, The M+ Shop, The Other Shop at M+ or online: https://shop.mplus.org.hk/.
The collection will feature four artworks from the M+’s first Special Exhibition Yayoi Kusama: 1945 to Now.
Yayoi Kusama emerged as a global cultural icon for the twenty-first century by pursuing her uncompromising avant-garde vision. Yayoi Kusama: 1945 to Now examines Kusama’s artistic practice as it developed in Japan, the United States, Europe, and beyond through six themes: Infinity, Accumulation, Radical Connectivity, Biocosmic, Death, and Force of Life.
Yayoi Kusama. Sex Obsession (detail), 1992. Lito and Kim Camacho Collection. © YAYOI KUSAMA
Yayoi Kusama. Pound of Repose (detail), 2014. Collection of the artist. Courtesy of Ota Fine Arts, Victoria Miro, and David Zwirner. © YAYOI KUSAMA
Yayoi Kusama with her soft sculpture (detail),1964. © 1964 Eikoh Hosoe / Courtesy of amanaTIGP. Design: Praline © 2022 Thames & Hudson Ltd, London.
Photo: Eikoh Hosoe.
Yayoi Kusama. We Who Are Captivated by the Utmost Beauty of Everything We Know and Shed Tears as We Were Monstrously Touched by the Mystery of the Beauty (detail), 2019.
Collection of the artist. Courtesy of Ota Fine Arts, Victoria Miro, and David Zwirner. © YAYOI KUSAMA
Wes Ng, co-founder and CEO at CASETiFY, comments: “As a global creative hub, CASETiFY provides tech accessories that act as a canvas for self-expression. We are proud of collaborating with M+ on phone case designs for this Special Exhibition that introduces a new interpretative approach to Kusama’s over seven-decade career and invites viewers to discover the transformative power of art. We are sure the phone case designs will resonate greatly with the global arts community and the wider Gen Z demographic who actively follow CASETiFY ”.
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CASETiFY is the global lifestyle brand and home to the first and largest platform for customized tech accessories. Created with the highest-quality materials and most cutting-edge designs, CASETiFY’s products turn your personal electronics into stylishly slim, drop-proof accessories. Known for tapping top artists and creatives for its Co-Lab program, CASETiFY gives brands and individuals the opportunity to share their unique visions with the world. For more information on CASETiFY, its stores, partners and products, please visit www.CASETiFY.com.
M+ is a museum dedicated to collecting, exhibiting, and interpreting visual art, design and architecture, moving image, and Hong Kong visual culture of the twentieth and twenty-first centuries. In Hong Kong’s West Kowloon Cultural District, it is one of the largest museums of modern and contemporary visual culture in the world, with a bold ambition to establish itself as one of the world’s leading cultural institutions. M+ is a new kind of museum that reflects our unique time and place, a museum that builds on Hong Kong’s historic balance of the local and the international to define a distinctive and innovative voice for Asia’s twenty-first century.