Designers Gordon Reid and Callum Stephenson’s World Cup beer mat project began, quite fittingly, whilst celebrating the end of a full on project together by watching football in the pub. “We were laughing about various absurd moments that have happened [in the World Cup] over the years — the Zidane head butt, Lineker shitting himself etc and decided there was definitely something in it for a project.”
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Source: itsnicethat