When Christian Benini was working as an advertising photographer and he came up with the idea to use a background printed with huge green leaves for his sets, he didn’t realize that he had actually used necessity to create an innovation in the design world. Fast forward to today and Christian is the founder and creative director of Wall&decò, the Italian company that was born twelve years ago out of that innovation and has spanned the globe, one roll of mesmerizing wallpaper at a time.
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Source: yatzer