It’s not unusual for food companies to bring out seasonal flavors for Christmas, but they are usually flavors of other foods associated with the holidays, like peppermint or egg nog or pumpkin spice. Iceland is offering a new flavor of crisps this holiday season- that of a Christmas tree. Okay, in case you’re confused, Iceland refers not to the country, but to a British grocery store chain. Crisps are what we Americans know as potato chips. But the Christmas tree flavor is real. The chips are called “Luxury Christmas Tree Flavour Salted Hand-Cooked Crisps,” and the Christmas tree is a pine.
The crisps use the oil from real pine needles to help get that unique Christmas tree flavor. Some point out that pine nuts are a popular add to salads and soups and dishes like pesto—but how far does that piney love go? Enough to look at a Christmas tree and think, “delicious”? Maybe if these crisps had been released in November or something, but on October 8, they’re a little difficult to fathom.