Swedish graphic designer and art director Clara von Zweigbergk has an elegant creative approach to art direction. Each of her works, whether it be graphic design or sets, is clean and contemporary using simplicity to let the product at hand shine. Clara’s work you may recognise from campaigns of the Danish label Hay, which balances functional and alluring design in it’s home and work products.
h3. What was your introduction to art direction?
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Source: itsnicethat