After a six-year hiatus Coca-Cola Light has been reintroduced to the Brazilian market. It has resurfaced with a fun new look hoping to capture the hearts of Cola lovers across Brazil. The product’s prominent new design feature is a big red heart.
The Coke Light redesign was conceptualized by Oz Estratégia + Design and focuses on the simple question, “Do you like it or love it?” The heart design is a versatile symbol that integrates perfectly onto boxes, signs, ads, and the famous cans.
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What do you think of Coca-Cola’s package redesign – like it or love it?