Van Monster, the largest used van retailer in the United Kingdom, wanted to find out how well people remember famous car logos.
The company gathered 100 people (54 women and 46 men) of varying ages and told them only that they would be asked to draw 10 items. As the experiment began, participants were sat in separate booths and given the same sets of felt-tip pens, along with 10 pieces of paper with the name of each car make on the top. They were given an unlimited amount of time to draw all 10 logos.
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Whilst around 80% of drawings used the right colors, and 78% of the main badge shapes were correct, people have had difficulties remembering other details.
No wonder. “Despite some of these badges remaining consistent over decades, the patterns and pictures featured are too much for many minds to recall,” Van Monster wrote in a statement. “Overall only 12% of drawings were near perfect, and 26% were good but not perfect. Generally, as expected, the simpler the logo, the more accurately participants were able to recall and draw.”
More info: vanmonster.com
BMW
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of BMW logo
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Audi
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Image credits: vanmonster
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Evolution of Audi logo
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Alfa Romeo
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Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Alfa Romeo logo
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Ferrari
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Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Ferrari logo
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Ford
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Image credits: vanmonster
Image credits: vanmonster
Evolution of Ford logo
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Volkswagen
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Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Volkswagen logo
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Peugeot
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Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Peugeot logo
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Renault
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Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Renault logo
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Toyota
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Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Toyota logo
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Vauxhall
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Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Vauxhall logo
Image credits: vanmonster
Source: boredpanda.com