Core77 partners with new TV series, 'California by Design: Innovations'

We’re excited to announce that we’ll be working as an official media partner with the new show ‘California by Design: Innovations’. Premiering in March 2020 on the FOX Television Network, ‘California by Design: Innovations’ will air on Saturday mornings in Los Angeles and the San Francisco / Bay Area. The program tells the development journey behind a wide range of innovative products, featuring interviews and profiles of designers and entrepreneurs, who share the challenges they’re facing, the problems they’re solving and the benefits their work provides to individuals, communities, industry and society.

As long-time proponents of the value of design, we’re thrilled to see a program like this coming to a mainstream audience, and believe it is long overdue. I’ve been invited to appear on the program as a judge in the 6-part series, and as a co-founder of Core77 I hope my experience as an observer of the industry and consumer culture provides valuable insight and feedback to the people and the products.

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Executive Producer of California by Design: Innovations, Mike Chapman, who first introduced the Innovation series to Australian audiences, knows first-hand the impact of good design. “Innovation at its most simple is about bringing an idea to market. But the power comes when you link design to creativity, which allows that innovation to answer a need we didn’t know we had.”

Chapman continues, “California by Design: Innovations provides an important platform for innovators and design professionals to showcase their ingenuity in front of a mainstream audience. Innovators seeking to be part of the show are encouraged to reach out and get involved.”

California by Design: Innovations – Program Snapshot
• Commences Saturday, March 7, 2020
• 6 half-hour episodes
• 5 presenters – all highly respected design professionals
• Airs 9:30-10:30am PST on the FOX Television Network stations KTVU 2 San Francisco / Bay Area and KTTV FOX 11, Los Angeles

Across six half-hour episodes, the California by Design: Innovation’s presenters will spotlight notable innovations recently developed by people and companies in California. A judging deliberation will result in one or more innovations being chosen from each episode to go through to the sixth and final episode, counting down to the top innovation of the year.

Highly respected industrial designer Dan Harden is a presenter for the series and will be out in the field bringing the show’s innovation stories to life. Dan is President, CEO and co-founder of the acclaimed U.S. design firm Whipsaw.

“California by Design is personally very exciting for me because there’s so much creativity and vibrancy here. Collectively we are going to find, bring forward and articulate the value of what good design is. It’s a great opportunity for the design community at large to express what we do to a broad audience. Nothing like this has ever been done before.”

Dan has won over 270 design awards and has been granted over 350 patents. His vast experience and deep insights add significant firepower to the collective brain-trust that is the show’s panel of industry experts.

Paul Wylde is the Founder, CEO and Creative Director of paulwylde: a successful and award-winning boutique brand, innovation, design and communications consultancy located in the San Francisco Bay Area.

Paul specializes in creating, activating and translating brand promises into memorable experiences for the hospitality, travel, retail and food & beverage industries. His current clients include: Allegiant Air, Jet Suite X, Odyssey Airlines, The Boeing Company, Delta Airlines, Carmel City Council, EnView, Saudia Airlines, Barclaycard, Air Canada, Jet Blue Airways, Hilton Worldwide, Panasonic, Intercontinental Hotels Group and BMW Group.

“This show represents a huge opportunity to educate and inspire people as to the true worth of design.”

“Australia by Design” was introduced to Australian audiences in 2017 via the TEN Network. Starting with an Architectural series, television company MWC Productions then partnered with the Good Design Awards to create the Innovations program.

Now in 2019, “Australia by Design: Innovations” is in its third series and has gained a loyal, diverse and growing national television audience.

California by Design: Innovations welcomes the design community to submit their innovations and become part of a new era of design conversation. With an anticipated audience of over 9 million people for the series, designers can be part of an amazing new TV series that is changing the way we look at great design.

To contact the team at California by Design: Innovations head over to their website.

Source: core77

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