If there’s one thing marketers know, it’s that customers love being told a product can be perfectly configured for you. Which would handily explain the wild success of the BeYou Chair, a kooky-looking assemblages of chair-like parts that furl and unfurl into all sorts of positions:
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The still shots made me skeptical, but the video at least demonstrates some compelling usage cases:
The $350 chair landed a whopping $1.5 million each on both Kickstarter and IndieGogo, even though backers will have to wait nearly a year (October 2021) to receive theirs. Until the first reviews come out, we’ll just have to guess whether this is a fragile toy that you grow tired of, or a robust and flexible ergonomic dream.