In this study that appears to be part-social experiment and part-fun project, creative organization Bold or Italics has made dangerous-looking popsicles. The group found volatile shapes in nature like cacti and viruses and turned them into irresistible snacks.
Bold or Italics fed these scary treats to excited people and observed their experience. Judging by the video, the subjects seem to be oblivious to the scary shapes and colors and just really pumped-up about the snack. See the entire fascinating process of design, production and eating below!