David Beckham has had a long-standing partnership with Unicef. Over the years, he has worked with them on various humanitarian campaigns. Recently, the soccer great signed on to promote the #ENDviolence campaign. It features a 60-second film, which – in spite of its short length – is very moving and powerful. The film conveys strong messages against violence directed towards children all over the world. This will be part of his Unicef 7 Fund. According to the organization, about one in every ten girls under 20 years old has been through some form of sexual abuse. Another one in every five children dies because of violence.
During the film, Beckham is in the spotlight, shirtless. His tattoos come to life – but not his actual ink. Instead, we see tattoos telling dark, real stories of how children go through psychological and physical abuse. We hear them scream and cry. In the end, the message is clear: “Violence against children marks them forever. It’s wrong. End it.”
See more information about the campaign and how you can help on the Unicef #ENDviolence campaign page. See the full film below.