What you see is what you get, or so the adage says. But, according to a study, that statement can be truer than just a passing observation, especially when we are making decisions:
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A recent study demonstrated that our eyes can reveal decisions we’re making, even if we aren’t consciously aware of it. This eye-brain connection, especially the subtle eye movements known as saccades, gives away clues about our cognitive processes.
Eye movements aren’t just telling of our cognitive processes. They also play a significant role in our purchasing choices, especially when it comes to understanding consumer behavior.
I can tell from experience that there is some credence to this observation. Generally, the more we look at something, the higher the chance that we grow to like it and justify our need for it. However, at the end of the day, whether or not we buy it will depend on our budgets. But it’s clear that the visual stimuli have already factored into our decision. And it will only be a matter of time before we check out that stuff from our online carts.
Read more about this interesting study on Psychology Today.
(Image credit: Ion Fet/Unsplash)
Source: neatorama