Design Studio rebrands UEFA Champions League, using light as its “centrepiece”

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Branding and graphics agency Design Studio has worked with UEFA to rebrand the entire Champions League visual identity, using light as its core design device. Working with the icon of the football association’s existing branding, the “starball”, Design Studio has adapted its aesthetic to appear as if it’s “crafted from light”, making it luminescent, translucent, and gradated in tone. This device has then been rolled out across all the identity’s details and applications, using a gradient of light as a unifying design system in all TV graphics.

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Source: itsnicethat

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