Did IKEA Diss Balenciaga In This Bag Ad? 

I enjoy IKEA hacking as much as the next guy, but Balenciaga’s $2.1k “homage” to the classic blue bag felt a bit hackneyed. While the accessible furniture and home goods company has stated publicly that the high fashion rip off is “flattering” this new ad might suggest otherwise. 

[youtube https://www.youtube.com/watch?v=Ls4n99pVi10&w=1280&h=720]

It’s a fun little commercial for the humble item, and does an admirable job of showing the original bag’s real and slightly outlandish uses and users. They do make a great hauler for landscaping and messy breakups, but if I tried to strap a bunch of open topped bags to my car roof I’d wind up with littering tickets and several fewer possessions. 

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Think I’m blowing air about the beef? The soothing voiceover poses the verbatim question, “Why should functionality and quality be a privilege for the few, when we can do something about it?” Then shows a fancy gentleman posing with his suit and blue bag in front of a mirror, before the ad’s final shot lingers on the bag left unworn on his bed. With each tart wink at their copycat, IKEA gets to reiterate their brand messaging as a design house for the common folk, the laborers, the proletariat. Whether it’s justified or not, I’m starting to wonder if the Balenciaga design was a deep ops co-brand all along. 


Source: core77

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