Directors The Sacred Egg, with Droga5 has created three new ads for US email marketing brand MailChimp. The surreal, minute-long ads, were inspired by the wilful mispronunciation of the company name. The creators took this idea and ran with it, pushing the concept to new levels of weirdness and creating JailBlimp, KaleLimp and MailShrimp. Each is gloriously coloured, and unconventionally witty, casting the company in a different light than its more business-focussed competitors. We caught up with the The Sacred Egg, AKA Ed Kaye and Alex Mavor, to find out more about Did you mean? one of the most unexpected campaigns of the year to date.