This weekend sees the culmination of LGBT festival Pride in London, with a colourful parade marching through the heart of Soho on Saturday. Since the end of June, the topics of desire, love and identity have been explored in galleries, theatres and even churches across the capital. It’s not surprising brands want a piece of the conversation, but when does the real message of inclusivity start to get lost under a veil of commerciality?
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Source: itsnicethat