DixonBaxi unveils brand identity for Eurosport’s Olympics coverage, based on the podium

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Brand studio DixonBaxi has created the identity for channel Eurosport’s coverage of the Olympics for the next eight years. Using the winners’ podium as a icon and graphic device, the branding is based on a system of staggered rectangular blocks, combined with custom type and photography. Especially when animated, it aims to reflect runners’ “explosive” leap from the starting blocks.

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Source: itsnicethat

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