Don’t Panic’s campaign for Greenpeace enlists Spongebob Squarepants as an eco activist

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Don’t Panic Partners has launched its latest campaign for Greenpeace, enlisting Spongebob Squarepants as its star and eco activist. Aiming to protest the oil companies BP and Total from drilling close to the Amazon Reef, the online campaign contrasts the happy-go-lucky innocence of the children’s TV character – and his coral reef habitat – with the serious issue in a darkly comedic way.

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Source: itsnicethat

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