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London based company Dot One takes product customization to the next level. The company, named after the 0.1 percent of a genetic sequence that makes each human unique, uses your DNA samples to create one of a kind products (such as scarves and prints) from the very part of your genome that makes you distinct. The company requires a simple cheek swab DNA test (the type made popular by direct-to-consumer personal genome tests such as 23andMe). Dot One then outsources the lab testing to AlphaBioLabs, where they extract, identify, and use DNA profiling to distinguish the desired portion of the code. AlphaBioLabs does this by creating a genetic finger print through scanning for Short Tandem Repeats (STRs), which are tiny bits of genetic code that are different for every person (except identical twins, of course). Once Dot One has the genetic finger print, they use an algorithm to translate these codes into a color, resulting in a pattern that is personalized to your specific DNA. These patterns are designed to imitate what a DNA sample would look like in a genetic gel test in a lab. While these products are made through a high technological process, they are reminiscent to traditional weavings and folk art patterns. They possess a true quality of something warm and special. You can even get a Tartan, which is created from the DNA of two people, or get a poster of your family tree. Cute. (Via HYPERALLERGIC)
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