Acclaimed director Dougal Wilson is behind some of the most loved and emotive British advertising campaigns, having directed several of John Lewis’ Christmas ads and We’re the Superhumans for Channel 4’s Paralympics coverage. His latest work is a series of shorter, but no less prevalent, films for the Channel 4 idents – or as he explains at Nicer Tuesdays “the bits between the shows on telly”. Inspired by the channel’s heritage – the “4” blocks icon by Martin Lambie-Nairn – these idents star a mischievous, giant block character that roams the British Isles.
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Source: itsnicethat