Zoë Weiner bought a couch at a high-end furniture store last fall, which has not been delivered yet, due to supply line problems caused by the pandemic. Apparently, she wasn’t the only one waiting for a couch. The CEO of the furniture company sent an apologetic email explaining the delay. And he cc’d all 204 waiting customers on the message. It wasn’t long before they started to “reply all” with grumbles about their nonexistent couches.
Weiner seized the moment. “I’d personally like to make the most out of this bonkers thread and throw it out there that I’m a 29-year-old single woman in NYC looking for a Jewish man.” The floodgates opened. “You go Zoe shoot your shot!!” a woman named Tanesha Smith-Wattley responded. “This is legitimately funny and I am grateful for all of you, my new family of complete strangers,” Matt Freeman chimed in. Gus Goldsack: “Looking forward to meeting you all at Zoe’s wedding!” Moe Phillips: “I’d invite you all over but I don’t have a couch.”
Many of the 204 customers kept sending messages until they were their own social media group. They made friends, raised money for charity, and commiserated about their couches -the one thing they all had in common. Read the story of the social group that grew out of an email mistake at The New Yorker. -via Metafilter
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