London-based studio Kellenberger-White has redesigned arts and culture magazine, Elephant, complete with a new logo, page design and paper stock. Launching 6 October, the new identity marks a new chapter in Elephant’s life with a new website also having launched (2 October) to coincide with the updated aesthetic. “We saw it as an opportunity to rethink almost every element of the magazine, from the paper stock to the elephant mark itself, who looks decidedly more youthful and informal these days,” explains deputy editor Emily Steer.
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Source: itsnicethat